Consumer Usage of Mobile and Social Media to Make Shopping Decisions [infographic]

Growing percentage of shoppers say that social media influence store visits

Findings from a Empathica Consumer Insights Panel show that mobile and social customer experience strategies are becoming increasingly important for brands, since consumers using these channels to make decisions – even while in-store.

Some quick numbers to take away are that 55% of smartphone owners say they’ve used a mobile device to compare prices between retailers. While 34% said they’ve scanned a QR code, and 27% have read online reviews from their devices before making purchase decisions.

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